How long this time
Pepsi Cola might be making a comeback to the South African market after having secured the anchor sponsorship for the Cricket World Cup, which begins in February next year. Negotiations are taking place between Namibia Breweries, which bottles Pepsi at its plant in Windhoek, and PepsiCo with a view to set up a bottling plant in South Africa.
In the past, Pepsi has been bottled and marketed in South Africa three times, but has always failed to capture a viable market share. Its last effort was through a black empowerment group New Age Beverages (NAB), which collapsed in 1997.
NAB set up two plants, one in Germiston and one in Phoenix near Durban..
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