Beer&Food Attraction 2024: Increase in professional visitors

Italian Exhibition Group | Beer&Food Attraction, the international exhibition specifically for the world of out-of-home catering – which took place at Italian Exhibition Group’s Rimini Expo Centre, together with BBTech Expo, the beer and beverage production technologies and Filling&Packaging show – welcomed 600 brands spread over 14 halls.

The events ended with a 20 % increase in total professional visits compared to the 2023 edition. 125 buyers arrived in Rimini mainly from Spain, Canada, Germany, the USA and Sweden thanks to the partnership with the Ministry of Foreign Affairs and International Cooperation, ITA – Italian Trade Agency, and IEG’s network of regional advisors. Confidence, innovation and proactiveness were the key words of the three-day event. Great satisfaction among the horeca operators in attendance: from producers to distributors, top buyers of catering chains, owners of public establishments and managers of specialised chains.

Innovation and competition hub

An entire district dedicated to Innovation and Research & Development to give voice to the companies that contribute to out-of-home foodservice progress. This was the great new entry at the 2024 edition of Beer&Food Attraction and BBTech Expo, with the introduction of the Innovation Award to reward those exhibiting companies that particularly stand out in various fields, from product innovation to packaging. Space was also given to the Start-Up Award, which saw the emergence of three innovative companies in the world of management systems for catering, sustainability, and technology. The Italian Cuisine Championships, the Beer of the Year Award and the Pizztra senza frontiere – World Pizza Champion Games enlivened the three-day event.

The next Beer&Food Attraction and BBTech expo will be from 16.–18. February 2025, once again at Rimini Expo Centre.