World Beer Monopoly
Rüdiger Ruoss, the organiser, succeeded in bringing together top managers from the world’s largest brewing groups for the panel discussion at the 4th World Beer & Drinks Forum 2005. As Dieter Ammer, CEO, Tchibo Holdings AG who acted as moderator stated, they represented over 50% of the world beer market. The World Beer Forum in 1997, when the market leaders from five continents came together, was regarded as a historical sector event. 2005 will be referred to in future as a mega-event that will not be very easy to top. Indeed for four hours, Munich was the world beer capital. Much has happened since 1997. One only has to think of the fall of the Berlin Wall and the demise of the Eastern Block as well as developments in the Far East, such as e.g. in China and India. Some processes are still ongoing. Companies and even whole sectors go through life cycles. The important thing here is to adapt in time.
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