Italian beer fair: Beer Attraction 2016

Beer Attraction 2016, an Italian trade event focusing on beer specialties and craft beers, took place from 20-23 Fabruary 2016 in Rimini, Italy.

Organized by Rimini Fiera in collaboration with Unionbirrai and with the patronage of Italgrob, the event attracted 350 exhibitors (2015: 200), 14,581 visitors (+10.3% compared to the previous year), 300 business meetings with buyers from 21 countries worldwide and 168 Italian and foreign journalists and beer bloggers.

The expo featured a great amount of products and technologies and was divided into the categories BEER (craft, specialities, regional Italian and foreign joint exhibits), TECH (with processing, filling and packaging companies) and FOOD (highlighted by prestigious chefs and beer specialists).

There were various events at the expo and in the local area, with tasting labs, show cooking and conferences, most prominent among them the Beer Of The Year Award, a beer contest organized by Unionbirrai with 64 judges from all over the world.

The next Beer Attraction of will take place in February 2017.