CBB 2024 announces forums and Craft Beer Summit

China | The China Brew China Beverage 2024 (CBB), an international exhibition for brewing and beverage production technology and equipment, will be held from 28–31 October 2024 at Shanghai New International Expo Centre. The CBB 2024 International Forum offers a comprehensive communication platform for professionals within the beverage and liquid food industry, encompassing sectors such as beer, beverages, dairy, and more. This platform facilitates the exchange of technology, innovation trends, experiences, and cultural insights.

In the era of globalization and environmental consciousness, the beverage and liquid food industry is facing critical challenges and new opportunities. As consumer concern for health, safety, and environmental protection continues to rise, beverage and liquid food manufacturers must explore greener, more efficient, and sustainable production methods while maintaining product quality and taste.

Sustainable Liquid Food Innovations International Forum

The Sustainable Liquid Food Innovations International Forum on CBB 2024, organized by Messe Muenchen Shanghai Co., Ltd., Yontex, and China Light Industry Machinery Association, will be held on 28–29 October at the International Forum Area in hall W2 of the Shanghai New International Expo Centre. With the theme “Innovation Driven, Green Development — Exploring the Sustainable Journey of Beverage and Liquid Foods” the forum will convene a diverse group of stakeholders, including industry leaders, technical experts, and academic authorities from around the world, along with over 20 leading enterprises in the beverage and liquid food sector. With a global outlook, attendees will engage in discussions and share insights on the latest innovations and forecasted trends in sustainable practices within the industry.

Beverage Innovation & Concept Forum

The Beverage Innovation & Concept Forum, organized by Shanghai Beverage Association, FMCG China, and Messe Muenchen Shanghai Co., Ltd. will be at International Forum Area on 29 October. With the theme “Leading the Future of Beverages: Innovation, Insights, and Premium Progress” the forum will gather well-known brands, senior experts, and innovation pioneers in the beverage industry to discuss cutting-edge trends, technological innovations, and brand development strategies in Chinese market. “Fresh insights on Chinese beverage market” will be released on the forum, highlighting shifts in consumer preferences, evolving market segments, and the growing demand for health-oriented and tailored products. It will also showcase the latest practices of major companies in product innovation, brand premiumization, and digital transformation.

The 5th China International Craft Beer Summit

The 5th China International Craft Beer Summit, jointly organized by Beijing Zhongqing Heli International Exhibition Co., Ltd. and Messe Muenchen Shanghai Co., Ltd, will be held at the Forum Area in hall E1 on 29 October. With the theme “Smart Brewing for the Future, Sharing the Splendor – Exploring the New Era of Digitalization and Intelligentization in Craft Beer” the summit actively responds to the national strategy of promoting the transformation and upgrading of traditional industries and fostering the deep integration of the digital economy with the real economy. It aims to accelerate the innovative development of China's craft beer industry, deepen the integration and application of digital and intelligent technologies, and build a high-end, professional platform for technical exchange and cooperation.

For more information on CBB 2024, please visit the official website at www.chinabrew-beverage.com, or follow on WeChat: drinktec.