26 January 2024

Kibex 2024 set to take place 11–13 April

Korea | Kibex (Korea International Beer Expo) 2024 is set to take place 11–13 April 2024 at COEX C Hall, Seoul, Korea. Building on the success of Kibex 2023, which saw remarkable growth, including a doubled participation rate of domestic breweries compared to the previous year, the upcoming event aims to showcase a diverse range of global beverage brands, from beer to wine and traditional spirits.

Despite the challenges posed by the pandemic, Kibex has solidified its position as a global expo with the sponsorship of global companies such as Fermentis and BrauKon. It continues to attract industry professionals and potential customers, fostering essential B2B interactions.

Drink Seoul, Kibcon and Kiba

The co-located event, Drink Seoul, provides attendees with a convenient opportunity to explore a wide range of premium traditional liquors, wine, craft distilled spirits, and non-alcoholic beverages, all in one place.

Kibcon (Korea Beer Int’l Conference) and Kiba (Korea Beer Int’l Award), postponed last year due to the pandemic, made a grand return, hosting seminars, sensory sessions, and prestigious beer judging sessions. Kibcon contributed greatly to the international conference program through prominent global speakers, including Bob Pease, president of the Brewers Association (BA), informing of global market trends and trends, and sensory sessions by overseas raw material companies.

Last edition, Kiba has established itself as a more international event, with 40 global judges judging 322 beers from 69 breweries in 14 countries. Kiba 2024, with 16 countries and over 50 distinguished judges, is expected to assess a diverse range of beers, contributing to the international recognition of Korean beer. This presents a prime opportunity for domestic breweries facing logistical challenges to overcome difficulties and showcase their products on the global stage.

Kibex 2024 anticipates being a hub for industry trends and global networking opportunities, offering a valuable platform for stakeholders across the beverage industry. Applications for participation are open until March 8th, and Kiba 2024 encourages breweries to register well before the February 29th deadline. For more details and participation inquiries, visit www.beerexpo.kr for the expo and www.kiba.kr for the awards.

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