Natural ingredients, a reduced sugar content and „bio“ are trendy when it comes to buying
16 July 2020

Four key themes for drinctec 2021

Registration | With one and a half years left until drinktec 2021 kicks off, preparations are well and truly in full swing. Focusing on four main topics, the trade fair for the beverage and liquid food industry will provide insights into the industry’s future by focusing on four main topics: Sustainable Production & Packaging, Consumer World & Product Design, Water & Water Treatment, and Digital Solutions & Digital Transformation.

Despite or maybe because of the coronavirus crisis, demand both within Germany and from abroad is stronger than ever, with the majority of the available floorspace having already been snapped up. drinktec will be held from October 4 to 8, 2021, at the Munich trade fair.

“Despite the fact that drinktec has been postponed until October 2021 and despite the coronavirus crisis, demand for the available floorspace, primarily from abroad, is considerably higher compared to the same point in time for the previous event”, explains Exhibition Director Markus Kosak. “It is clear that our clients have high hopes that the event, set to take place in the fall next year, will boost international business. It goes without saying that the earlier clients register, the greater their chance of securing the area that they want.” Companies keen on registering can still do so online.

In view of recent market developments, the exhibition team and the drinktec Advisory Board have, together with the Food Processing and Packaging Machinery Association of the VDMA (German Mechanical Engineering Industry Association), identified four main topics. These will have a huge influence on the content of drinktec 2021 and will shape the special focus areas, the exhibition area and the expert panel discussions in the forums.

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