drink technology India is in the starting blocks

From filling technology, innovative beverage ingredients, new beer variations and dairy products to new packaging concepts: drink technology India shows all facets of the beverage, dairy and liquid food industry. It is thus the most important industry event in and for India for solutions, networking and knowledge transfer. The trade fair starts from 12 to 14 December 2019 in New Delhi.

Avisha Desai, Group Project Director Messe Muenchen India, is satisfied with the numerous registrations, as the list of national and international exhibitors is filling up: around 100 exhibitors will present themselves in December; around two months before the event, more than 90 % of the exhibition space at the Pragati Maidan in New Delhi has been booked. The pacprocess and food pex India events will also take place in parallel. The co-location of the trade fairs thus offers exhibitors and visitors a comprehensive overview. From beverages and liquid food to food and packaging solutions, the events cover all sectors of the industry.

For companies that produce machines to make, process and package beverages and liquid-food products, India is one of the major sales markets in Asia. According to the VDMA Food Processing and Packaging Machinery Association, total demand for beverages is expected to grow by around 89 % through 2022.

Rajesh Nath, Managing Director VDMA India, comments: “The Indian alcohol industry is currently facing rapid growth. By 2021, a market value of 23 billion Euros is expected. Beer is becoming increasingly popular, particularly among the young, affluent people.” The Craft Beer scene in particular is getting a boost. Craft beers are still relatively new in India – bottled craft beers have been available since 2016 – but demand is growing steadily. Healthy products and products with added benefits are also in trend.

The demand for plants and machinery is growing in line with these trends. Nath sees a lot of potential and significant growth here: “In 2017, India imported food and packaging machinery worth around 695 million Euros worldwide. With an import volume of over 120 million Euros, Germany was one of India’s most important suppliers after Italy and China.”

There will also be a place2beer in New Delhi. In addition to beer tastings of Indian beer variations, the platform focuses on networking and knowledge exchange between representatives of breweries and suppliers for the brewing industry.
The concept of the Buyer-Seller-Meetings has also proved its worth. Exhibitors meet potential customers there to initiate possible new business relationships.

A new platform also provides impetus for the packaging industry. The Packaging Design Innovation & Technology Conference will take place for the first time in New Delhi.

More information about dti is available at www.drinktechnology-india.