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People and positions

10 December 2021

Julia Herz named Executive Director of the American Homebrewers Association

The Brewers Association (BA), the not-for-profit trade association dedicated to small and independent American craft brewers, hired Julia Herz as the executive director of the American Homebrewers Association® (AHA), the BA’s homebrewing division. She started her new job on December 1.

Herz has more than two decades of experience in the brewing industry, including two prior roles at the Brewers Association. She is a cause marketer, an award-winning homebrewer, a BJCP certified beer judge, an Advanced Cicerone®, a beer educator, and co-author of Beer Pairing: The Essential Guide from the Pairing Pros and CraftBeer.com’s Beer & Food Course.

Herz’s accomplishments include creating and publishing Craftbeer.com, the website for craft beer lovers, and passionately leading the promotion of small and independent craft brewers via national beer holidays, the independent craft brewer seal, and promoting responsible beer appreciation to mainstream media and beer lovers.

“The Brewers Association is pleased to welcome back Julia, an accomplished homebrewer, beer educator and evangelist whose exuberance has had a positive impact throughout the craft brewing community,” said Bob Pease, president and CEO, Brewers Association. “Julia has been integral to the success of the Brewers Association in her past role as the craft beer program director, contributing to the elevation of craft beer and the advancement of the community. We’re confident that her energy and passion will drive growth for the American Homebrewers Association and the hobby of homebrewing.”