15 February 2004

A tablespoon of peanut butter

As millions of Americans seem to be ardent followers of the Atkins diet, which preaches weight loss by cutting carbohydrates and sugar from one’s diet in favour of protein, brewers felt they had to respond to the latest food fad. They rolled out low-carb beers to please the carbohydrate counters. A bottle of a low-carb beer with 4.5 % ABV and 2.5 g of carbohydrates has about the same level of carbohydrates as eating a tablespoon of peanut butter.
By comparison, regular beers have between 11 g and 17 g of carbohydrates, equivalent to 10 Freedom fries (a note to our American readers: Is it ok to call them French fries again?). 60 percent of all Americans are considered overweight. In the US market it was Anheuser-Busch’s Michelob Ultra which started the new sub-category of beer..

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