A marriage is made in heaven
… but its problems are usually homemade. When Molson and Coors announced their plans to merge last year, the response from investors and the international media was a loud yawn. With combined beer sales of 51 million barrels, the new entity became the world’s fifth-largest brewing company by volume, with combined sales of USD 6 billion (and a long way behind InBev, SABMiller, Anheuser-Busch and Heineken in both volumes and market capitalisation). The transaction brought together Coors, which is the number three brewer in the United States with a market share of 11 percent and the number two brewer in Britain with a market share of 21 percent, with Molson, Canada’s leading brewer with a 43 percent market share and the third-largest brewer in Brazil. ....
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