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07 February 2025

Diageo says Trump tariffs could hit its sales recovery

United Kingdom | Leading drinks firm Diageo said that US tariffs could damage a recovery in its sales, hitting its tequila portfolio and Canadian whisky in particular. Reporting interim results on 4 February, the firm scrapped its medium-term guidance of 5 percent to 7 percent organic net sales growth, citing ongoing macroeconomic and geopolitical uncertainty. Instead, it will now provide more frequent short-term updates to reflect the rapidly evolving market conditions.

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