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15 December 2002

He’s putting Kazan on the map

The man may only be in this thirties but his ambition will probably get him far. Airat Khairullin, the General Director of the Russian brewery Krasny Vostok hopes to make his plant one of the world’s 10 largest breweries. The what? Indeed. Just because few people outside Russia know that Krasny Vostok is based in Kazan, the capital of the Volga Republic of Tatarstan, a country slightly larger than Switzerland, inhabited by 3.6 million Tartars and Russians and located 1,000 km to the east of Moscow, does not mean that there cannot be a 10 million hl brewery in a city of one million people. Well, there is one.
Khairullin was put in charge of the 100-year-old company in 1996, when the brewery had an output of only 2 million hl of beer per year. In 2001 Krasny Vostok produced 4.

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