The final plagues
Oh dear. Why did not somebody warn them of the power of symbolism. In its first quarter 2003 statement, Carlsberg gives seven reasons for its underperformance that one can’t help thinking of the end of the world, or rather how the seven angels having the seven last plagues bring about the end of the world in the Book of Revelation.
For the first quarter 2003 Carlsberg reported an EBITA (operating profit) of DKK 18 million versus DKK 440 million in 2002. Sales were also below
expectations: the Danish brewer announced sales of DKK6,855 million against DKK7,572 million in the previous year. In Western Europe, Q1 EBITA was DKK157 million below last year (Q1 2002: DKK139 million) on sales down 6% to DKK5.3 billion.3bn.
Some things must have gone quite wrong for Carlsberg..
Select offer and read on
6 print issues