White nights turn golden
According to research by St. Petersburg’s Gortis market research company, consumption of beer in St. Petersburg has increased to 80 litres per capita in 2002 from 31.5 litres per person aged 15 years and older in 1997. However, the percentage of locals who drink beer has not changed over the past six years. It’s still only 50 percent of the population that drink beer, which brings de-facto beer consumption to rather high levels. Locals also vary in their brand preferences thanks to the launch of new beer brands. Baltika Brewery (BBH) lost its leading position with figures falling from 40 percent in 1997 to 23 percent last year according to Gortis. Stepan Razin had 20 percent of the local market, a decline from 37 percent in 1999..
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