Interbrew and Foster’s renew licence
Belgium’s Interbrew and Australia’s Foster’s Group have renewed their licensing contract for Stella Artois for another 10 years. The contract allows Foster’s Australian division Carlton & United, CUB, to brew, distribute and market Stella Artois in Australia. Interbrew and Foster’s first signed an agreement five years ago. Since then Stella Artois has risen to one of Australia’s top 10 beer brands according to volume, reports Interbrew. Stella’s popularity has profited from the premium segment gaining in market share. Having grown at an average of 15 percent annually, premium lagers now control almost 7 percent of the beer market which stood at more than 17 million hl in 2001 and is dominated by Foster’s CUB and Lion Nathan..
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