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23 April 2007

First you add knowledge

Upon entering the Danisco company premises in Copenhagen, visitors notice it immediately. Under the Danisco company logo comes the sentence in large lettering,: “First you add knowledge”. One is a little taken aback, as one would have expected that one of the world’s leading producers of enzymes, sugars, textural ingredients, emulsifiers and aroma substances as well as other food ingredients would have advertised with the company’s own products.

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