Health and environment | Healthy ingredients are good for well-being and for the environment – that’s how you could describe the mood among consumers in the food and beverage sector. The fact is that, partly due to the pandemic, consumers are increasingly on the lookout for healthy products and changing their consumption habits in favor of “free-from” and “clean-label” products. The question of personal well-being is becoming more and more of an everyday topic. These changes in consumers’ desires can also be seen by the beverage and liquid food industry, which will meet from September 12 to 16 at the world’s leading trade fair drinktec in Munich.
Coveted awards | After two days of intensive tasting, the winners of this year's European Beer Star have been decided. A total of 2168 beers from 40 countries competed in 73 categories for the coveted awards. These included internationally known beer types such as Pilsner, wheat beer or India Pale Ale, but also specialties such as wood and barrel-aged strong beers, Belgian Dubbel or sour beers were tasted and judged. Only the best three beers in each category are awarded gold, silver and bronze.
The long dry spell we have lived through has only intensified the industry’s thirst for the upcoming drinktec, the world’s largest trade fair focused on beverages and liquid foods. The trade fair will finally be able to open its doors to attendees and exhibitors from September 12 to 16, 2022.
Innovations and personal interaction | The beverage industry has been meeting again this week in Munich at drinktec, the leading international fair for the beverage and liquid food industry, from 12–16 September 2022. 65,000 visitors from 170 countries met 1000 exhibitors from more than 55 countries.
Timely decision | Industry representatives and Messe München make timely decision in view of the extensive planning trade fairs for industrial goods require and drinktec’s 4-yearly cycle.
Lots of novelties | Premieres, tasting sessions, competitions and presentations: Everyone will get their money’s worth in the supporting program of this year’s drinktec, which will take place from September 12 to 16 on the Messe München exhibition grounds. The main feature is its unique combination of specialist presentations and discussions on the one side, and the live programs, competitions and championships on the other.