02 September 2021

New Belgium Brewing gives away Carbon Neutral toolkit free of charge

USA | New Belgium Brewery has released a free Carbon Neutral Toolkit to support other breweries on their journeys toward net-zero carbon emissions. The toolkit is designed to help small- and medium-sized breweries measure their carbon footprint and take steps to make their businesses carbon neutral.

It breaks down the process into six major steps:

  • Measure your carbon footprint;
  • set a strong carbon neutral goal;
  • reduce your GHG emissions (greenhouse gasses);
  • buy carbon offsets;
  • advocate for strong climate policy;
  • earn carbon neutral certification.

Each step is fleshed out with explanations, examples, resources, advice, cost figures and time estimates.

New Belgium has made its green initiatives a major marketing focus to help sell its beers, which is another boon when considering going carbon neutral.

The Carbon Neutral toolkit can be found at www.drinksustainably.com.

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